The more you say, the less they hear the effect of disclosures in entertainment-education
SourceJournal of Media Psychology: Theories, Methods, and Applications, 27, 4, (2015), pp. 159-169
Article / Letter to editor
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SW OZ BSI CW
Journal of Media Psychology: Theories, Methods, and Applications
SubjectCommunication and Media
This study examined the effects of disclosure messages in entertainment-education (E-E) on attitudes toward hearing protection and attitude toward the source. In addition, the (mediating) role of the underlying mechanisms (i.e., transportation, identification, and counterarguing) was studied. In an experiment (N = 336), three different disclosure messages were compared with a no-disclosure condition. The results show that more explicit disclosure messages negatively affect transportation and identification and stimulate the generation of counterarguments. In addition, the more explicit disclosure messages affect both attitude measures via two of these processes (i.e., transportation and counterarguing). Less explicit disclosure messages do not have this effect. Implications of the findings are discussed.
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