Persuasion in advertising: When does it work, and when does it not?

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Publication year
2015
Author(s)
Verlegh, P.W.J.
Fransen, M.L.
Kirmani, A.
Number of pages
3 p.
Source
International Journal of Advertising, 34, 1, (2015), pp. 3-5
ISSN
DOI
Publication type
Article / Letter to editor
If a DOI or any other persistent identifier is unavailable, please use the following repository identifier to link to this item: https://hdl.handle.net/2066/231804   https://hdl.handle.net/2066/231804
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