Exploring the Holistic Customer Experience Gestalt through its Elements: An Abstract

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Publication year
2020
Author(s)
Sidaoui, K.
Burton, J.
Theodoulidis, T.
Publisher
[S.l.] : Springer, Cham
ISBN
9783030425456
In
Developments in Marketing Science: Proceedings of the Academy of Marketing Science, (2020)Pantoja, F.; Wu, S.; Krey, N. (ed.), Enlightened Marketing in Challenging Times, pp. 509-510
ISSN
DOI
Annotation
The 22nd AMS World Marketing Congress (WMC)
Publication type
Article in monograph or in proceedings
Please use this identifier to cite or link to this item:http://hdl.handle.net/2066/228618   http://hdl.handle.net/2066/228618
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