Publication year
2020Publisher
[S.l.] : Springer, Cham
ISBN
9783030425456
In
Developments in Marketing Science: Proceedings of the Academy of Marketing Science, (2020)Pantoja, F.; Wu, S.; Krey, N. (ed.), Enlightened Marketing in Challenging Times, pp. 509-510ISSN
Annotation
The 22nd AMS World Marketing Congress (WMC)
Publication type
Article in monograph or in proceedings

Display more detailsDisplay less details
Editor(s)
Pantoja, F.
Wu, S.
Krey, N.
Organization
Marketing
Journal title
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
Languages used
English (eng)
Book title
Pantoja, F.; Wu, S.; Krey, N. (ed.), Enlightened Marketing in Challenging Times
Page start
p. 509
Page end
p. 510
Subject
Institute for Management ResearchThis item appears in the following Collection(s)
- Academic publications [203608]
- Nijmegen School of Management [12887]
Upload full text
Use your RU credentials (u/z-number and password) to log in with SURFconext to upload a file for processing by the repository team.