Augmenting reality: An exploration of the intention to use commercial augmented reality comparing older and younger adults differing in technology innovativeness
SourceJournal of Euromarketing, 29, 5, (2020), pp. 5-28
Article / Letter to editor
Display more detailsDisplay less details
SW OZ BSI CW
Journal of Euromarketing
Upload full text
Use your RU credentials (u/z-number and password) tolog in with SURFconextto upload a file for processing by the repository team.