Motivations to act for the protection of nature biodiversity and the environment: A matter of "Significance"
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Number of pages
SourceEnvironment and Behavior, 52, 10, (2020), pp. 1133-1163
Article / Letter to editor
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Department for Sustainable Management of Resources
SW OZ RSCR CAOS
Philosophy and Science Studies
Environment and Behavior
SubjectAnthropology and Development Studies; Department of Sustainable Management of Resources; Philosophy and Science Studies
Environmental activism, defined as a range of difficult pro-environmental behaviors, is analyzed within the conceptual framework of Significance Quest Theory (SQT). In Study 1, 40 interviews were carried out on two groups of people in the European Union: Committed Actors for Nature (CANs, n = 25) versus Committed Actors for Society (CASs, n = 15). Results demonstrated that Significance Quest (SQ) motivates each group to be strongly committed to their chosen action and the main difference between them being in their ideology (pro-social vs. pro-environmental). In Study 2 (N = 131), the relationship between SQ and intention to enact difficult pro-environmental behaviors was assessed. Results suggested that the higher the SQ, the higher the tendency to enact difficult pro-environmental behaviors, but not average or easy ones. Moreover, the higher the pro-environmental ideology, the stronger the indirect effect of SQ on difficult behavior through willingness to sacrifice.
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