Sensationalism in television news: Toward optimal arousal - and beyond
Dresden : International Communication Association
In56th Annual Conference of the International Communication Association
56th Annual Conference of the International Communication Association (Dresden, Germany, 19-23 June, 2006)
Article in monograph or in proceedings
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SW OZ NISCO CW
56th Annual Conference of the International Communication Association
SubjectCommunication and Media
Television news items were evaluated that varied in the presence of sensationalist features. As predicted by the activation model of media exposure, the results show that the association between the variable emotional arousal elicited by the items and liking of the items takes the shape of an inverted U. However, the effect of sensationalist features on the level of emotional arousal and the degree to which an item is liked, is rather limited. The inclusion of a dramatic subject in an item and the increase in the number of camera shots appear to have the largest effects on both variables.
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