Transparency of digital native and embedded advertising: Opportunities and challenges for regulation and education
SourceCommunications, 45, 3, (2020), pp. 378-388
Article / Letter to editor
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SW OZ BSI CW
SubjectCommunication and Media
This article elaborates on one of the main characteristics of digital native and embedded advertising: its lack of transparency. Challenges and opportunities for disclosing native advertising practices as well as how educational measures concerning this type of advertising should look are discussed. In addition, a future research agenda is presented.
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