How Brands Highlight Country of Origin in Magazine Advertising. A Content Analysis

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Title:	How Brands Highlight Country of Origin in Magazine Advertising. A Content Analysis
Author(s):	Hornikx, J.M.A. ; Meurs, W.F.J. van ; Heuvel, J. van den; Janssen, A.J.M.
Publication year:	2020
Source:	Journal of Global Marketing, vol. 33, iss. 1, (2020), pp. 34-45
Number of Pages:	12 p.
ISSN:	1528-6975
DOI:	https://doi.org/10.1080/08911762.2019.1579399
Annotation:	1 april 2019
Related datasets:	Dataset for 'How brands highlight country of origin in magazine advertising: A c ...
Publication type:	Article / Letter to editor
Please use this identifier to cite or link to this item : https://hdl.handle.net/2066/214998
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Subject:	Language & Communication Non-nativeness in Communication
Organization:	Internationale Bedrijfscommunicatie Communicatie en Beïnvloeding
Journal title:	Journal of Global Marketing
Volume:	vol. 33
Issue:	iss. 1
Page start:	p. 34
Page end:	p. 45
Languages used:	English (eng)

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