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Fulltext present in this item
Fulltext:
214998.pdf
Format:
PDF
Description:
publisher's version
Title:
How Brands Highlight Country of Origin in Magazine Advertising. A Content Analysis
Author(s):
Hornikx, J.M.A.
;
Meurs, W.F.J. van
;
Heuvel, J. van den
;
Janssen, A.J.M.
Publication year:
2020
Source:
Journal of Global Marketing, vol. 33, iss. 1, (2020), pp. 34-45
Number of Pages:
12 p.
ISSN:
1528-6975
DOI:
https://doi.org/10.1080/08911762.2019.1579399
Annotation:
1 april 2019
Related datasets:
Dataset for 'How brands highlight country of origin in magazine advertising: A c ...
Publication type:
Article / Letter to editor
Please use this identifier to cite or link to this item :
https://hdl.handle.net/2066/214998
Display more details
Subject:
Language & Communication
Non-nativeness in Communication
Organization:
Internationale Bedrijfscommunicatie
Communicatie en Beïnvloeding
Journal title:
Journal of Global Marketing
Volume:
vol. 33
Issue:
iss. 1
Page start:
p. 34
Page end:
p. 45
Languages used:
English (eng)
This item appears in the following Collection(s)
Faculty of Arts
[22769]
Open Access publications
[56852]
Freely accessible full text publications
Electronic publications
[87381]
Freely accessible full text publications plus those not yet available due to embargo
Academic publications
[187695]
Academic output Radboud University
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