The impact of social media influencers on children's dietary behaviors
Number of pages
SourceFrontiers in Psychology, 10, (2020), article 2975
Article / Letter to editor
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SW OZ BSI CW
Primary and Community Care
Frontiers in Psychology
SubjectAll institutes and research themes of the Radboud University Medical Center; Communication and Media; Radboudumc 18: Healthcare improvement science RIHS: Radboud Institute for Health Sciences
Over the past years vlogs rapidly have become an attractive platform for food industries, sponsoring social media influencers to promote their products. As with more traditional media, social media influencers predominantly promote unhealthy drinks and foods that are high in sugar, fat, and salt - consumption of which may increase the risk of overweight, obesity, and non-communicable diseases. The aim of the current Brief Research Report is to examine the impact of vlogs on children's unhealthy dietary behaviors. Drawing on longitudinal survey data from 453 8- to 12-year-old children, we analyzed the longitudinal relations between children's frequency of watching vlogs and their consumption of unhealthy beverages and snacks. Structural path modeling analyses of three waves of data with 1-year intervals showed that children's self-reported frequency of watching vlogs influenced consumption of unhealthy beverages 2 years later. The analyses did not yield significant relations for Unhealthy Snacks Consumption. The strength of the observed longitudinal relation between children's Frequency of Watching Vlogs and Consumption of unhealthy beverages was comparable to previous findings regarding more traditional types of food marketing.
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