Fashion Matters. The ‘Glocal’ Mix of Dutch Fashion
Number of pages
SourceZonemoda Journal, 9, 2, (2019), pp. 17-31, article 2
31 december 2019
Article / Letter to editor
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Literatuurwetenschap en Cultuurwetenschap
SubjectCOMPAS: Creativity, Object, Materiality, and Practice of Art in Society; Europe in a Changing World
‘Fashion matters’ proposes a new-materialist framework to look at global fashion. A new-materialist approach helps to highlight fashion’s materiality and understand the hybrid mix of both local and global matters in fashion. An analysis of the material details of the – often ironic – use of cultural heritage in contemporary Dutch fashion (e.g. Viktor & Rolf, Klavers van Engelen, The People of the Labyrinths, Oilily, Scotch & Soda) reveals how Dutch fashion designers tap into local clothing styles and crafts. Such examples are part of a growing preoccupation with local roots in times of globalisation. The current interest of Western countries in their own local, national roots cannot be separated from a fascination for and appropriation of ‘cultural otherness’ and for ‘other’ local traditions. Fashion designers and firms establish a look that is both local and global at the same time, or: ‘glocal’. New materialism enables an understanding of ‘glocal’ fashion as both a material reuse of local crafts and as an immaterial phenomenon of globalized identities.
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