Exploring the role of industrial brand equity: An empirical investigation in high tech chemicals

Find Full text
Thumbnail
Fulltext:
206433.pdf
Embargo:
until further notice
Size:
121.6Kb
Format:
PDF
Description:
Publisher’s version
Publication year
2005
Author(s)
Riel, A.C.R. van
Pahud de Mortanges, C.
Streukens, S.
Number of pages
7 p.
Source
Industrial Marketing Management, 34, 8, (2005), pp. 841-847
ISSN
DOI
Publication type
Article / Letter to editor
Please use this identifier to cite or link to this item: https://hdl.handle.net/2066/206433   https://hdl.handle.net/2066/206433
Display more details

Upload full text

Use your RU credentials (u/z-number and password) to log in with SURFconext to upload a file for processing by the repository team.