A Hierarchical Bayes Error Correction Model to Explain Dynamic Effects of Promotions

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Publication year
2006
Author(s)
Fok, D.
Horvath, C.
Paap, R.
Franses, P.H.
Number of pages
19 p.
Source
Journal of Marketing Research, 43, 3, (2006), pp. 443-461
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DOI
Publication type
Article / Letter to editor
Please use this identifier to cite or link to this item: https://hdl.handle.net/2066/206396   https://hdl.handle.net/2066/206396
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