The effect of different degrees of regional accentedness in radio commercials: An experiment with German consumers
Source
Journal of International Consumer Marketing, 31, 4, (2019), pp. 302-316ISSN
Annotation
15 januari 2019
Publication type
Article / Letter to editor
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Organization
Internationale Bedrijfscommunicatie
Journal title
Journal of International Consumer Marketing
Volume
vol. 31
Issue
iss. 4
Languages used
English (eng)
Page start
p. 302
Page end
p. 316
Subject
Language & Communication; Non-nativeness in CommunicationThis item appears in the following Collection(s)
- Academic publications [238441]
- Electronic publications [122541]
- Faculty of Arts [29387]
- Open Access publications [97533]
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