Consumer evaluations of brand extensions: an integration of previous research

Publication year

1994

Author(s)

Publisher

RL, Maastricht

Number of pages

10 p.

Annotation

Proceedings of the 23rd EMAC-conference

Publication type

Conference lecture

Please use this identifier to cite or link to this item: https://hdl.handle.net/2066/205680

https://hdl.handle.net/2066/205680

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