Implicit and explicit measures: What their dissociations reveal about the workings of advertising

2015

Wiesbaden : Springer Gabler

6

9783658105570

Verlegh, P.W.J.; Voorveld, H.A.M.; Eisend, M. (ed.), Advances in Advertising Research, pp. 269-279

Part of book or chapter of book

Please use this identifier to cite or link to this item: https://hdl.handle.net/2066/205404

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