Neural similarity at temporal lobe and cerebellum predicts out-of-sample preference and recall for video stimuli
Publication year
2019Source
NeuroImage, 197, (2019), pp. 391-401ISSN
Publication type
Article / Letter to editor
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Organization
PI Group Neurobiology of Language
PI Group Decision Neuroscience
Donders Centre for Cognitive Neuroimaging
Journal title
NeuroImage
Volume
vol. 197
Page start
p. 391
Page end
p. 401
Subject
110 000 Neurocognition of Language; 140 000 Decision neuroscienceAbstract
The extent to which brains respond similarly to a specific stimulus, across a small group of individuals, has been previously found to predict out-of-sample aggregate preference for that stimulus. However, the location in the brain where neural similarity predicts out-of-sample preference remains unclear. In this article, we attempt to identify the neural substrates in three functional magnetic resonance imaging (fMRI) studies. Two fMRI studies (N = 40 and 20), using previously broadcasted TV commercials, show that spatiotemporal neural similarity at temporal lobe and cerebellum predict out-of-sample preference and recall. A follow-up fMRI study (N = 28) with previously unseen movie-trailers replicated the predictive effect of neural similarity. Moreover, neural similarity provided unique information on out-of-sample preference above and beyond in-sample preference. Overall, the findings suggest that neural similarity at temporal lobe and cerebellum – traditionally associated with sensory integration and emotional processing – may reflect the level of engagement with video stimuli.
This item appears in the following Collection(s)
- Academic publications [238430]
- Donders Centre for Cognitive Neuroimaging [3824]
- Electronic publications [122512]
- Open Access publications [97507]
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