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Fulltext:
201547.pdf
Format:
PDF
Description:
publisher's version
Embargo:
until further notice
Title:
Say what? How the interplay of tweet readability and brand hedonism affects consumer engagement
Author(s):
Davis, S.W
;
Horváth, C.
;
Gretry, A.
;
Belei, N.V.T.
Publication year:
2019
Source:
Journal of Business Research, vol. 100, (2019), pp. 150-164
ISSN:
0148-2963
Related links:
http://www.sciencedirect.com/science/article/pii/S0148296319300906
DOI:
https://doi.org/10.1016/j.jbusres.2019.01.071
Publication type:
Article / Letter to editor
Please use this identifier to cite or link to this item :
https://hdl.handle.net/2066/201547
Display more details
Subject:
Institute for Management Research
Organization:
Marketing
Journal title:
Journal of Business Research
Volume:
vol. 100
Page start:
p. 150
Page end:
p. 164
Languages used:
English (eng)
This item appears in the following Collection(s)
Nijmegen School of Management
[11651]
Electronic publications
[85943]
Freely accessible full text publications plus those not yet available due to embargo
Academic publications
[185892]
Academic output Radboud University
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