Say what? How the interplay of tweet readability and brand hedonism affects consumer engagement

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Title:	Say what? How the interplay of tweet readability and brand hedonism affects consumer engagement
Author(s):	Davis, S.W; Horváth, C. ; Gretry, A. ; Belei, N.V.T.
Publication year:	2019
Source:	Journal of Business Research, vol. 100, (2019), pp. 150-164
ISSN:	0148-2963
Related links:	http://www.sciencedirect.com/science/article/pii/S0148296319300906
DOI:	https://doi.org/10.1016/j.jbusres.2019.01.071
Publication type:	Article / Letter to editor
Please use this identifier to cite or link to this item : http://hdl.handle.net/2066/201547
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Subject:	Institute for Management Research
Organization:	Marketing
Journal title:	Journal of Business Research
Volume:	vol. 100
Page start:	p. 150
Page end:	p. 164
Languages used:	English (eng)

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