Say what? How the interplay of tweet readability and brand hedonism affects consumer engagement

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Publication year
2019
Author(s)
Davis, S.W
Horváth, C.
Gretry, A.
Belei, N.V.T.
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Journal of Business Research, 100, (2019), pp. 150-164
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Article / Letter to editor
Please use this identifier to cite or link to this item: https://hdl.handle.net/2066/201547   https://hdl.handle.net/2066/201547
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