Investigating the effects of a persuasive digital game on immersion, identification, and willingness to help

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Title:	Investigating the effects of a persuasive digital game on immersion, identification, and willingness to help
Author(s):	Riet, J.P. van 't ; Meeuwes, A.C.; Voorden, L. van der; Jansz, J.
Publication year:	2018
Source:	Basic and Applied Social Psychology, vol. 40, iss. 4, (2018), pp. 180-194
Number of Pages:	15 p.
ISSN:	0197-3533
DOI:	https://doi.org/10.1080/01973533.2018.1459301
Publication type:	Article / Letter to editor
Please use this identifier to cite or link to this item : http://hdl.handle.net/2066/200913
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Subject:	Communication and Media
Organization:	SW OZ BSI CW
Journal title:	Basic and Applied Social Psychology
Volume:	vol. 40
Issue:	iss. 4
Page start:	p. 180
Page end:	p. 194
Abstract:	Recent years have seen a tremendous rise in the development and distribution of persuasive games: digital games that are used to influence players' attitudes and/or behavior. Three studies (NStudy 1n=n134; NStudy 2n=n94; NStudy 3n=n161) tested the effects of a persuasive game on immersion, identification, and willingness to help. The results showed that playing the persuasive game did not result in substantially stronger willingness to help, relative to the control conditions. Video and printed text resulted in more immersion than the digital game, but playing the game resulted in substantially higher perceptions of embodied presence.
Languages used:	English (eng)