Predictors of advertising avoidance on social media

There is no fulltext present in this item.

Title:	Predictors of advertising avoidance on social media
Author(s):	Ketelaar, P.E. ; Konig, R.P. ; Peeters, J.; Theunis, B.; Wijnands, K.
Publication year:	2018
Source:	Journal of Euromarketing, vol. 27, (2018), pp. 102-121
Number of Pages:	20 p.
ISSN:	1049-6483
Publication type:	Article / Letter to editor
Please use this identifier to cite or link to this item : https://hdl.handle.net/2066/200798
Display more details
Subject:	Communication and Media
Organization:	SW OZ BSI CW
Journal title:	Journal of Euromarketing
Volume:	vol. 27
Page start:	p. 102
Page end:	p. 121
Languages used:	English (eng)