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Title:
Predictors of advertising avoidance on social media
Author(s):
Ketelaar, P.E.
;
Konig, R.P.
;
Peeters, J.
;
Theunis, B.
;
Wijnands, K.
Publication year:
2018
Source:
Journal of Euromarketing, vol. 27, (2018), pp. 102-121
Number of Pages:
20 p.
ISSN:
1049-6483
Publication type:
Article / Letter to editor
Please use this identifier to cite or link to this item :
https://hdl.handle.net/2066/200798
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Subject:
Communication and Media
Organization:
SW OZ BSI CW
Journal title:
Journal of Euromarketing
Volume:
vol. 27
Page start:
p. 102
Page end:
p. 121
Languages used:
English (eng)
This item appears in the following Collection(s)
Faculty of Social Sciences
[24812]
Academic publications
[186038]
Academic output Radboud University
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