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Title: The value of customer co-creation during the innovation process
Author(s): Mahr, D.; Lievens, A.; Blazevic, V.
Publication year: 2010
In: 39th EMAC Conference
Publisher: [S.l. : s.n.]
Annotation: 39th EMAC Conference
Publication type: Article in monograph or in proceedings

Please use this identifier to cite or link to this item : http://hdl.handle.net/2066/193889   http://hdl.handle.net/2066/193889

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Subject: Other research
Onderzoek overig
Organization: Marketing
Book title: 39th EMAC Conference
Languages used: English (eng)

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