The importance of symbolic congruences for consumer attitudes towards brands: an examination of self-, personality- and value congruence

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Title:	The importance of symbolic congruences for consumer attitudes towards brands: an examination of self-, personality- and value congruence
Author(s):	Zhang, J. ; Bloemer, J.M.M. ; Kasper, J.D.P.
Publication year:	2009
In:	EMAC 2009
Publisher:	Nantes : [S.n.]
Annotation:	EMAC 2009, 26 mei 2009
Publication type:	Article in monograph or in proceedings
Please use this identifier to cite or link to this item : http://hdl.handle.net/2066/193813
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Subject:	Relational Enterprise
Organization:	Relatiemanagement - t/m 2007 Marketing Marketing - t/m 2007
Book title:	EMAC 2009