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The importance of symbolic congruences for consumer attitudes towards brands: an examination of self-, personality- and value congruence
Publication year
2009
Author(s)
Zhang, J.
Bloemer, J.M.M.
Kasper, J.D.P.
Publisher
Nantes : [S.n.]
In
EMAC 2009
Annotation
EMAC 2009, 26 mei 2009
Publication type
Article in monograph or in proceedings
Please use this identifier to cite or link to this item:
https://hdl.handle.net/2066/193813
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Organization
Relatiemanagement - t/m 2007
Marketing
Marketing - t/m 2007
Book title
EMAC 2009
Subject
Relational Enterprise
This item appears in the following Collection(s)
Academic publications
[229016]
Nijmegen School of Management
[17953]
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