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Title:
The importance of symbolic congruences for consumer attitudes towards brands: an examination of self-, personality- and value congruence
Author(s):
Zhang, J.
;
Bloemer, J.M.M.
;
Kasper, J.D.P.
Publication year:
2009
In:
EMAC 2009
Publisher:
Nantes : [S.n.]
Annotation:
EMAC 2009, 26 mei 2009
Publication type:
Article in monograph or in proceedings
Please use this identifier to cite or link to this item :
https://hdl.handle.net/2066/193813
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Subject:
Relational Enterprise
Organization:
Relatiemanagement - t/m 2007
Marketing
Marketing - t/m 2007
Book title:
EMAC 2009
This item appears in the following Collection(s)
Nijmegen School of Management
[11790]
Academic publications
[187695]
Academic output Radboud University
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