The importance of symbolic congruences for consumer attitudes towards brands: an examination of self-, personality- and value congruence

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Publication year
2009
Author(s)
Zhang, J.
Bloemer, J.M.M.
Kasper, J.D.P.
Publisher
Nantes : [S.n.]
In
EMAC 2009
Annotation
EMAC 2009, 26 mei 2009
Publication type
Article in monograph or in proceedings
Please use this identifier to cite or link to this item: https://hdl.handle.net/2066/193813   https://hdl.handle.net/2066/193813
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