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Title: The effects of symbolic congruencies on brand attitudes
Author(s): Bloemer, J.M.M. ; Zhang, J. ; Birgelen, M.J.H. van ; Kasper, H.
Publication year: 2012
In: , pp. 32
Publisher: Seoul : [S.n.]
Annotation: KAMS Global Marketing Conference 2012, 19 juli 2012
Publication type: Article in monograph or in proceedings

Please use this identifier to cite or link to this item : http://hdl.handle.net/2066/193810   http://hdl.handle.net/2066/193810

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Subject: Responsible Organization
Organization: Marketing
Relatiemanagement - t/m 2007
Page start: p. 32
Page end: p. 32
Languages used: English (eng)

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