The effects of symbolic congruencies on brand attitudes

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Publication year
2012
Author(s)
Bloemer, J.M.M.
Zhang, J.
Birgelen, M.J.H. van
Kasper, H.
Publisher
Seoul : [S.n.]
In
, pp. 32
Annotation
KAMS Global Marketing Conference 2012, 19 juli 2012
Publication type
Article in monograph or in proceedings
Please use this identifier to cite or link to this item: https://hdl.handle.net/2066/193810   https://hdl.handle.net/2066/193810
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