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The effects of symbolic congruencies on brand attitudes
Publication year
2012
Author(s)
Bloemer, J.M.M.
Zhang, J.
Birgelen, M.J.H. van
Kasper, H.
Publisher
Seoul : [S.n.]
In
, pp. 32
Annotation
KAMS Global Marketing Conference 2012, 19 juli 2012
Publication type
Article in monograph or in proceedings
Please use this identifier to cite or link to this item:
https://hdl.handle.net/2066/193810
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Organization
Marketing
Relatiemanagement - t/m 2007
Languages used
English (eng)
Page start
p. 32
Page end
p. 32
Subject
Responsible Organization
This item appears in the following Collection(s)
Academic publications
[202923]
Nijmegen School of Management
[12830]
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