Social categorization in connectionist models: A conceptual integration
Number of pages
SourceSocial Cognition, 36, 2, (2018), pp. 221-246
Article / Letter to editor
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PI Group Decision Neuroscience
SW OZ DCC KI
SW OZ BSI SCP
Subject140 000 Decision neuroscience; Behaviour Change and Well-being; Cognitive artificial intelligence; DI-BCB_DCC_Theme 0
We present a conceptual integration of two major types of social perception models. First, according to social categorization models, perceivers can employ two processes: they either treat other people as individuals (individuation) or as members of social groups (social categorization). Second, according to connectionist models, person perception is driven by a single process of spreading activation between mental representations in a learned associative network. We suggest that social categorization and individuation can be conceptualized as different types of inputs to a single (connectionist) process. Furthermore, we implement this idea in computer simulations and show that it can account for an empirical dissociation between social categorization and individuation despite being a single process model. Overall, this work aims to contribute to the coherence and integration of the theoretical and empirical literature on social cognition.
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