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Title: A typology of market windows and antecedents of firm readiness in the launching of multiple generations of new products
Author(s): Furrer, O.F.G. ; Dacko, S.G.; Liu, B.S.; Sudharshan, D.
Publication year: 2002
In: Spotts, H.E. (ed.), Proc. Academy of Marketing Science Ann.Conf., Vol. XXV Developments in Marketing Science, pp. 66-74
Publisher: [S.l.] : Academy of Marketing Science
Annotation: Ann.Conf. Academy of Marketing Science
Publication type: Article in monograph or in proceedings

Please use this identifier to cite or link to this item : https://hdl.handle.net/2066/186479   https://hdl.handle.net/2066/186479

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Editor(s): Spotts, H.E.
Subject: Relationship Management
Organization: Strategie - t/m 2007
Book title: Spotts, H.E. (ed.), Proc. Academy of Marketing Science Ann.Conf., Vol. XXV Developments in Marketing Science
Page start: p. 66
Page end: p. 74

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