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Title:
A typology of market windows and antecedents of firm readiness in the launching of multiple generations of new products
Author(s):
Furrer, O.F.G.
;
Dacko, S.G.
;
Liu, B.S.
;
Sudharshan, D.
Publication year:
2002
In:
Spotts, H.E. (ed.), Proc. Academy of Marketing Science Ann.Conf., Vol. XXV Developments in Marketing Science, pp. 66-74
Publisher:
[S.l.] : Academy of Marketing Science
Annotation:
Ann.Conf. Academy of Marketing Science
Publication type:
Article in monograph or in proceedings
Please use this identifier to cite or link to this item :
https://hdl.handle.net/2066/186479
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Editor(s):
Spotts, H.E.
Subject:
Relationship Management
Organization:
Strategie - t/m 2007
Book title:
Spotts, H.E. (ed.), Proc. Academy of Marketing Science Ann.Conf., Vol. XXV Developments in Marketing Science
Page start:
p. 66
Page end:
p. 74
This item appears in the following Collection(s)
Nijmegen School of Management
[11780]
Academic publications
[187595]
Academic output Radboud University
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