A typology of market windows and antecedents of firm readiness in the launching of multiple generations of new products

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Publication year
2002
Author(s)
Furrer, O.F.G.
Dacko, S.G.
Liu, B.S.
Sudharshan, D.
Publisher
[S.l.] : Academy of Marketing Science
In
Spotts, H.E. (ed.), Proc. Academy of Marketing Science Ann.Conf., Vol. XXV Developments in Marketing Science, pp. 66-74
Annotation
Ann.Conf. Academy of Marketing Science
Publication type
Article in monograph or in proceedings
Please use this identifier to cite or link to this item: https://hdl.handle.net/2066/186479   https://hdl.handle.net/2066/186479
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