A typology of market windows and antecedents of firm readiness in the launching of multiple generations of new products
Publication year
2002Publisher
[S.l.] : Academy of Marketing Science
In
Spotts, H.E. (ed.), Proc. Academy of Marketing Science Ann.Conf., Vol. XXV Developments in Marketing Science, pp. 66-74Annotation
Ann.Conf. Academy of Marketing Science
Publication type
Article in monograph or in proceedings

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Editor(s)
Spotts, H.E.
Organization
Strategie - t/m 2007
Book title
Spotts, H.E. (ed.), Proc. Academy of Marketing Science Ann.Conf., Vol. XXV Developments in Marketing Science
Page start
p. 66
Page end
p. 74
Subject
Relationship ManagementThis item appears in the following Collection(s)
- Academic publications [229037]
- Nijmegen School of Management [17954]
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