Theory-testing using case studies: a comment on Johnston, Leach, and Liu

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Publication year
2001
Author(s)
Hillebrand, B.
Kok, R.A.W.
Biemans, W.G.
Number of pages
7 p.
Source
Industrial Marketing Management, 30, 8, (2001), pp. 651-657
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DOI
Publication type
Article / Letter to editor
Please use this identifier to cite or link to this item: https://hdl.handle.net/2066/183741   https://hdl.handle.net/2066/183741
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