Theory-testing using case studies: a comment on Johnston, Leach, and Liu
Source
Industrial Marketing Management, 30, 8, (2001), pp. 651-657ISSN
Publication type
Article / Letter to editor
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Organization
Marketing - t/m 2007
Strategie - t/m 2007
Journal title
Industrial Marketing Management
Volume
vol. 30
Issue
iss. 8
Page start
p. 651
Page end
p. 657
Subject
Relationship ManagementThis item appears in the following Collection(s)
- Academic publications [246764]
- Electronic publications [134237]
- Nijmegen School of Management [18844]
- Open Access publications [107765]
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