Response latency

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Title:	Response latency
Author(s):	Samson, L.
Publication year:	2017
In:	Mathes, J. (ed.), The international encyclopedia of communication research methods, pp. 1-13
Publisher:	Hoboken, NJ : Wiley
DOI:	https://doi.org/10.1002/9781118901731.iecrm0216
Publication type:	Part of book or chapter of book
Please use this identifier to cite or link to this item : http://hdl.handle.net/2066/181239
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Editor(s):	Mathes, J.
Subject:	Communication and Media
Organization:	SW OZ BSI CW
Book title:	Mathes, J. (ed.), The international encyclopedia of communication research methods
Page start:	p. 1
Page end:	p. 13
Abstract:	This entry introduces response latency as a communication science research method. Using response latency in experimental studies advances our comprehension of the cognitive processes involved both during message processing and as part of contemplating messages during subsequent questioning; it enables researchers to understand how audience members process, store, focus on, access, and think about media messages. This entry presents a short introduction into the origins, categories, and basic characteristics of the response latency measure. It then discusses the theoretical foundations of the use of response latency in media psychology experiments, its procedural and methodological considerations, its feasibility, validity, reliability as well as other issues pertinent to the use of response time in communication research.