In
Mathes, J. (ed.), The international encyclopedia of communication research methods, pp. 1-13Publication type
Part of book or chapter of book

Display more detailsDisplay less details
Editor(s)
Mathes, J.
Organization
SW OZ BSI CW
Languages used
English (eng)
Book title
Mathes, J. (ed.), The international encyclopedia of communication research methods
Page start
p. 1
Page end
p. 13
Subject
Communication and MediaAbstract
This entry introduces response latency as a communication science research method. Using response latency in experimental studies advances our comprehension of the cognitive processes involved both during message processing and as part of contemplating messages during subsequent questioning; it enables researchers to understand how audience members process, store, focus on, access, and think about media messages. This entry presents a short introduction into the origins, categories, and basic characteristics of the response latency measure. It then discusses the theoretical foundations of the use of response latency in media psychology experiments, its procedural and methodological considerations, its feasibility, validity, reliability as well as other issues pertinent to the use of response time in communication research.
This item appears in the following Collection(s)
- Academic publications [204981]
- Faculty of Social Sciences [27347]
Upload full text
Use your RU credentials (u/z-number and password) to log in with SURFconext to upload a file for processing by the repository team.