The influence of high-/low-context culture on perceived ad complexity and liking

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Publication year
2017
Author(s)
Hornikx, J.M.A.
Pair, R.G. le
Number of pages
10 p.
Source
Journal of Global Marketing, 30, 4, (2017), pp. 228-237
ISSN
DOI
Publication type
Article / Letter to editor
If a DOI or any other persistent identifier is unavailable, please use the following repository identifier to link to this item: https://hdl.handle.net/2066/179829   https://hdl.handle.net/2066/179829
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