Elemente textuellen Appellierens in der digitalen Produktwerbung. Textgestaltung und kulturspezifische Apellformen im Webvertising

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Publication year
2001
Author(s)
Crijns, R.M.J.
Publisher
Frankfurt a.M., Zürich, New York : Lang
ISBN
363137206X
In
Handler, P. (ed.), E-Text: Strategien und Kompetenzen. Elektronische Kommunikation in Wissenschaft, Bildung und Beruf. (4. Bd. Textproduktion und Medium), pp. 277-290
Publication type
Part of book or chapter of book
If a DOI or any other persistent identifier is unavailable, please use the following repository identifier to link to this item: https://hdl.handle.net/2066/173795   https://hdl.handle.net/2066/173795
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