Explaining the role of character development in the evaluation of morally ambiguous characters in entertainment media

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Title:	Explaining the role of character development in the evaluation of morally ambiguous characters in entertainment media
Author(s):	Kleemans, M. ; Eden, A.; Daalmans, S. ; Ommen, M.E. van ; Weijers, G.W.M.
Publication year:	2017
Source:	Poetics, vol. 60, (2017), pp. 16-28
Number of Pages:	13 p.
ISSN:	0304-422X
DOI:	https://doi.org/10.1016/j.poetic.2016.10.003
Publication type:	Article / Letter to editor
Please use this identifier to cite or link to this item : http://hdl.handle.net/2066/167071
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Subject:	Communication and Media
Organization:	SW OZ BSI CW SW OW MAW [owi]
Journal title:	Poetics
Volume:	vol. 60
Page start:	p. 16
Page end:	p. 28
Abstract:	The current project aims at better understanding how narrative characteristics in stories function in the liking, moral evaluation, and enjoyment of narratives featuring morally ambiguous characters (MACs). Shafer and Raney (2012) found that viewers differently enjoyed a heroic versus MAC-centered narrative. Building on this approach, a mixed-method design was used to investigate character development in two morally ambiguous narratives. Results of both a qualitative content analysis and an experiment provide support for the claim that character development is a central mechanism to explain viewer responses to MACs in narrative content. Thus, this study provides new directions for understanding characters in media research.
Languages used:	English (eng)