Adaptivity and personalization in persuasive technologies
InCeur Workshop Proceedings, (2016)Orji, R.; et al. (ed.), Proceedings of the International Workshop on Personalization in Persuasive Technology (PPT 2016), pp. 13-25
PPT 2016: Personalization in Persuasive Technology (Salzburg, Austria, April 5th, 2016)
Article in monograph or in proceedings
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SW OZ DCC KI
Ceur Workshop Proceedings
Orji, R.; et al. (ed.), Proceedings of the International Workshop on Personalization in Persuasive Technology (PPT 2016)
SubjectCognitive artificial intelligence; DI-BCB_DCC_Theme 4: Brain Networks and Neuronal Communication
Persuasive technologies are used to persuade people to maintain a healthier lifestyle, purchase certain items, keep a sustainable environment, and more. However, persuasive interventions are generally delivered in a non-personalized, one-size-fits-all manner, which may limit their effectiveness. We argue that the application of personalization in persuasive technologies has the potential to substantially boost their impact. To this end, this paper defines a range of dimensions that need to be considered by designers of persuasive systems and analyzes three works that exploit personalization for persuasion purposes.
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