Physical strength as a cue to dominance: A data-driven approach

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Title:	Physical strength as a cue to dominance: A data-driven approach
Author(s):	Toscano, H.; Schubert, T.W.; Dotsch, R. ; Falvello, V.B.; Todorov, A.T.
Publication year:	2016
Source:	Personality and Social Psychology Bulletin, vol. 42, iss. 12, (2016), pp. 1603-1616
Number of Pages:	14 p.
ISSN:	0146-1672
DOI:	http://dx.doi.org/10.1177/0146167216666266
Publication type:	Article / Letter to editor
Please use this identifier to cite or link to this item : https://hdl.handle.net/2066/161720
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Subject:	Behaviour Change and Well-being
Organization:	SW OZ BSI SCP
Journal title:	Personality and Social Psychology Bulletin
Volume:	vol. 42
Issue:	iss. 12
Page start:	p. 1603
Page end:	p. 1616
Abstract:	We investigate both similarities and differences between dominance and strength judgments using a data-driven approach. First, we created statistical face shape models of judgments of both dominance and physical strength. The resulting faces representing dominance and strength were highly similar, and participants were at chance in discriminating faces generated by the two models. Second, although the models are highly correlated, it is possible to create a model that captures their differences. This model generates faces that vary from dominant-yet-physically weak to nondominant-yet-physically strong. Participants were able to identify the difference in strength between the physically strong-yet-nondominant faces and the physically weak-yet-dominant faces. However, this was not the case for identifying dominance. These results suggest that representations of social dominance and physical strength are highly similar, and that strength is used as a cue for dominance more than dominance is used as a cue for strength.