The Valuation of Flexibility as a Reason for Behavioral Loyalty in Subscription Type Markets. A Real Options Approach

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Publication year
2005
Author(s)
Henseler, J.
Publisher
St. John's, Newfoundland, Canada
Annotation
13th Int. Colloquium in Relationship Marketing, 21 juni 2005
Publication type
Conference lecture
Please use this identifier to cite or link to this item: https://hdl.handle.net/2066/160887   https://hdl.handle.net/2066/160887
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