Does the Value to Defer Switching Lead to Loyalty in Relationships? Insights from Real Options Theory

Publication year
2006
Author(s)
Roemer, J.
Henseler, J.
Publisher
S.l. : s.n.
In
Avlonitis, G.J. (ed.), Proceedings of the 32nd EMAC Conference
Publication type
Article in monograph or in proceedings
If a DOI or any other persistent identifier is unavailable, please use the following repository identifier to link to this item: https://hdl.handle.net/2066/160882   https://hdl.handle.net/2066/160882
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