To Whom Belongs the Customer? Toward a Framework of Customer Channel Switching

Find Full text
Publication year
2009
Author(s)
Eggert, A
Hollmann, S.
Henseler, J.
Publisher
Chicago : s.n.
In
AMA Summer Marketing Educators’ Conference Proceedings, pp. 0
Annotation
AMA Summer Marketing Educators’ Conference, 07 augustus 2009
Publication type
Article in monograph or in proceedings
If a DOI or any other persistent identifier is unavailable, please use the following repository identifier to link to this item: https://hdl.handle.net/2066/160867   https://hdl.handle.net/2066/160867
Display more details

Upload full text

Use your RU credentials (u/z-number and password) to log in with SURFconext to upload a file for processing by the repository team.