Learning while (re)configuring: Business model innovation processes in established firms
SourceStrategic Organization, 14, 3, (2016), pp. 181-219
28 februari 2016
Article / Letter to editor
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SubjectInnovation and Entrepreneurship in Business Ecosystems
This study addresses the question of how established organizations develop new business models over time, using a process research approach to trace how four business model innovation trajectories unfold. With organizational learning as analytical lens, we discern two process patterns: “drifting” starts with an emphasis on experiential learning and shifts later to cognitive search; “leaping,” in contrast, starts with an emphasis on cognitive search and shifts later to experiential learning. Both drifting and leaping can result in radical business model innovations, while their occurrence depends on whether a new business model takes off from an existing model and when it goes into operation. We discuss the implications of these findings for theory on business models and organizational learning.
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