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Title: Viral Marketing: More than the Online Version of Word-of-Mouth?
Author(s): Ketelaar, P.E. ; Schaerlaekens, B.
Publication year: 2015
Source: Journal of Euromarketing, vol. 24, iss. 1, (2015), pp. 5-19
ISSN: 1049-6483
Publication type: Article / Letter to editor

Please use this identifier to cite or link to this item : http://hdl.handle.net/2066/150807   http://hdl.handle.net/2066/150807

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Subject: Communication and Media
Organization: SW OZ BSI CW
Journal title:
Journal of Euromarketing
Volume: vol. 24
Issue: iss. 1
Page start: p. 5
Page end: p. 19

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