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Title:
Viral Marketing: More than the Online Version of Word-of-Mouth?
Author(s):
Ketelaar, P.E.
;
Schaerlaekens, B.
Publication year:
2015
Source:
Journal of Euromarketing, vol. 24, iss. 1, (2015), pp. 5-19
ISSN:
1049-6483
Publication type:
Article / Letter to editor
Please use this identifier to cite or link to this item :
https://hdl.handle.net/2066/150807
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Subject:
Communication and Media
Organization:
SW OZ BSI CW
Journal title:
Journal of Euromarketing
Volume:
vol. 24
Issue:
iss. 1
Page start:
p. 5
Page end:
p. 19
This item appears in the following Collection(s)
Faculty of Social Sciences
[24900]
Academic publications
[187573]
Academic output Radboud University
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