The occurrence and effects of verbal and visual anchoring of tropes on the perceived comprehensibility and liking of TV commercials

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Publication year
2015
Author(s)
Enschot-van Dijk, R. van
Hoeken, H.
Number of pages
12 p.
Source
Journal of Advertising, 44, 1, (2015), pp. 25-36
ISSN
DOI
Publication type
Article / Letter to editor
Please use this identifier to cite or link to this item: https://hdl.handle.net/2066/150264   https://hdl.handle.net/2066/150264
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