A Change will do you good. Paradoxical effects of higher degrees of logo change on logo recognition, logo appreciation core values fit, and brand attitudes

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Publication year
2015
Author(s)
Hooft, A.P.J.V. van
Das, E.
Publisher
London : European Advertising Academy / Birkbeck School of Business Economics and Informatics
In
Proceedings of Bridging the Gap. Proceedings of the 14th international Conference on Research in Advertising, pp. electr.
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Annotation
The 14th international Conference on Research in Advertising, 03 juli 2015
Publication type
Article in monograph or in proceedings
If a DOI or any other persistent identifier is unavailable, please use the following repository identifier to link to this item: https://hdl.handle.net/2066/150164   https://hdl.handle.net/2066/150164
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