A Change will do you good. Paradoxical effects of higher degrees of logo change on logo recognition, logo appreciation core values fit, and brand attitudes
London : European Advertising Academy / Birkbeck School of Business Economics and Informatics
InProceedings of Bridging the Gap. Proceedings of the 14th international Conference on Research in Advertising, pp. electr.
The 14th international Conference on Research in Advertising, 03 juli 2015
Article in monograph or in proceedings
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Communicatie- en informatiewetenschappen
iss. ; 2015
Proceedings of Bridging the Gap. Proceedings of the 14th international Conference on Research in Advertising
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