Sweet love: The effects of sweet taste experience on romantic perceptions
SourceJournal of Social and Personal Relationships, 32, 7, (2015), pp. 905-921
Article / Letter to editor
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SW OZ BSI SCP
Journal of Social and Personal Relationships
SubjectBehaviour Change and Well-being
Terms of endearment such as sweetie, honey, and sugar are commonly used in the context of describing romantic partners. This article explores how a relatively subtle manipulation, namely taste sensations, might influence romantic perceptions of a nonestablished relationship. Consistent with predictions, results from Studies 1 and 2 (n = 280) showed that participants evaluated a hypothetical relationship, but not an existing relationship, more favorably when exposed to sweet taste compared to non-sweet taste control. Study 3 (n = 142) further showed that participants indicated greater interest in initiating a relationship with a potential partner when exposed to sweet taste, as compared to control participants. Implications for the role of sweet taste experiences in attraction and relationship initiation are discussed.
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- Academic publications 
- Electronic publications 
- Faculty of Social Sciences 
- Open Access publications 
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