I love you just the way you are: When Large Degrees of Logo Change Hurt Information Processing and Brand Evaluation

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Title:	I love you just the way you are: When Large Degrees of Logo Change Hurt Information Processing and Brand Evaluation
Author(s):	Grinsven, B. van; Das, H.H.J.
Publication year:	2016
In:	Verlegh, P.; Voorveld, H.; Eisend, M. (ed.), Advances in Advertising Research (Vol VI). The Digital, The Classic, The Subtle and The Alternative, pp. 379-394
Publisher:	Wiesbaden : Springer Gabler
ISBN:	9783658105570
Series:	Advances in Advertising Research ; 6
DOI:	http://dx.doi.org/10.1007/978-3-658-10558-7_29
Publication type:	Part of book or chapter of book
Please use this identifier to cite or link to this item : http://hdl.handle.net/2066/143610
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Editor(s):	Verlegh, P.; Voorveld, H.; Eisend, M.
Subject:	Language in Society Persuasive Communication
Organization:	Communicatie- en informatiewetenschappen
Book title:	Verlegh, P.; Voorveld, H.; Eisend, M. (ed.), Advances in Advertising Research (Vol VI). The Digital, The Classic, The Subtle and The Alternative
Page start:	p. 379
Page end:	p. 394