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Title: I love you just the way you are: When Large Degrees of Logo Change Hurt Information Processing and Brand Evaluation
Author(s): Grinsven, B. van; Das, H.H.J.
Publication year: 2016
In: Verlegh, P.; Voorveld, H.; Eisend, M. (ed.), Advances in Advertising Research (Vol VI). The Digital, The Classic, The Subtle and The Alternative, pp. 379-394
Publisher: Wiesbaden : Springer Gabler
ISBN: 9783658105570
Series: Advances in Advertising Research ; 6
DOI: http://dx.doi.org/10.1007/978-3-658-10558-7_29
Publication type: Part of book or chapter of book

Please use this identifier to cite or link to this item : https://hdl.handle.net/2066/143610   https://hdl.handle.net/2066/143610

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Editor(s): Verlegh, P.; Voorveld, H.; Eisend, M.
Subject: Language in Society
Persuasive Communication
Organization: Communicatie- en informatiewetenschappen
Book title: Verlegh, P.; Voorveld, H.; Eisend, M. (ed.), Advances in Advertising Research (Vol VI). The Digital, The Classic, The Subtle and The Alternative
Page start: p. 379
Page end: p. 394

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