In:
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Verlegh, P.; Voorveld, H.; Eisend, M. (ed.), Advances in Advertising Research (Vol VI). The Digital, The Classic, The Subtle and The Alternative, pp. 379-394
|
Editor(s):
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Verlegh, P.; Voorveld, H.; Eisend, M.
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Subject:
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Language in Society Persuasive Communication |
Organization:
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Communicatie- en informatiewetenschappen |
Book title:
|
Verlegh, P.; Voorveld, H.; Eisend, M. (ed.), Advances in Advertising Research (Vol VI). The Digital, The Classic, The Subtle and The Alternative |