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Title: Is sexy better than funny? Disentangling the persuasive effects of pleasure and arousal across sex and humor appeals
Author(s): Das, H.H.J. ; Galekh, M.; Vonkeman, C.
Publication year: 2015
Source: International Journal of Advertising, vol. 34, iss. 3, (2015), pp. 406-420
ISSN: 0265-0487
DOI: http://dx.doi.org/10.1080/02650487.2014.997423
Publication type: Article / Letter to editor

Please use this identifier to cite or link to this item : http://hdl.handle.net/2066/143597   http://hdl.handle.net/2066/143597

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Subject: Language in Society
Persuasive Communication
Organization: Communicatie- en informatiewetenschappen
Journal title:
International Journal of Advertising
Volume: vol. 34
Issue: iss. 3
Page start: p. 406
Page end: p. 420

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