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Title:
Is sexy better than funny? Disentangling the persuasive effects of pleasure and arousal across sex and humor appeals
Author(s):
Das, H.H.J.
;
Galekh, M.
;
Vonkeman, C.
Publication year:
2015
Source:
International Journal of Advertising, vol. 34, iss. 3, (2015), pp. 406-420
ISSN:
0265-0487
DOI:
http://dx.doi.org/10.1080/02650487.2014.997423
Publication type:
Article / Letter to editor
Please use this identifier to cite or link to this item :
http://hdl.handle.net/2066/143597
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Subject:
Language in Society
Persuasive Communication
Organization:
Communicatie- en informatiewetenschappen
Journal title:
International Journal of Advertising
Volume:
vol. 34
Issue:
iss. 3
Page start:
p. 406
Page end:
p. 420
This item appears in the following Collection(s)
Faculty of Arts
[20306]
Academic publications
[162606]
Academic output Radboud University
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