Source
Electronic Commerce Research and Applications, 14, 4, (2015), pp. 214-221ISSN
Publication type
Article / Letter to editor

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Organization
SW OZ DCC KI
Journal title
Electronic Commerce Research and Applications
Volume
vol. 14
Issue
iss. 4
Page start
p. 214
Page end
p. 221
Subject
Cognitive artificial intelligence; DI-BCB_DCC_Theme 4: Brain Networks and Neuronal CommunicationAbstract
E-selling is an activity that is distinct from e-commerce, e-marketing and e-retailing. E-selling is conceptualized to be computer–human dialog characterized by the digital spatio-temporal locus, the psychology of online persuasion, and complex perceptions of value. This definition warrants that flow user experience and human immersion are key premises for understanding e-selling. The ability to combine these with the different value drivers is identified as the key to e-selling success. This theoretical and conceptual article opens new avenues of research and design into online service design and user engagement.
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- Faculty of Social Sciences [27346]
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