E-selling: A new avenue of research for service design and online engagement
SourceElectronic Commerce Research and Applications, 14, 4, (2015), pp. 214-221
Article / Letter to editor
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SW OZ DCC KI
Electronic Commerce Research and Applications
SubjectCognitive artificial intelligence; DI-BCB_DCC_Theme 4: Brain Networks and Neuronal Communication
E-selling is an activity that is distinct from e-commerce, e-marketing and e-retailing. E-selling is conceptualized to be computer–human dialog characterized by the digital spatio-temporal locus, the psychology of online persuasion, and complex perceptions of value. This definition warrants that flow user experience and human immersion are key premises for understanding e-selling. The ability to combine these with the different value drivers is identified as the key to e-selling success. This theoretical and conceptual article opens new avenues of research and design into online service design and user engagement.
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