The impact of need for social affiliation and consumer relationship proneness on behavioral intentions: an empirical study in a hairdresser's context
until further notice
SourceJournal of Retailing and Consumer Services, 10, 4, (2003), pp. 231-240
Article / Letter to editor
Display more detailsDisplay less details
Relatiemanagement - t/m 2007
Journal of Retailing and Consumer Services
This study investigates whether a consumer's need for social affiliation and a consumer's relationship proneness impact behavioural intentions (word-of-mouth communication, price sensitivity, repeat purchasing) towards a hairdresser's. Data were collected from a systematic sample of a hairdresser's consumers in Belgium. LISREL results revealed that need for social affiliation is a strong determinant of word-of-mouth communication and price sensitivity, while consumer relationship proneness has an indirect effect on price sensitivity via commitment. Important implications of the salient role of both constructs in determining behavioural intentions in a hairdresser's context are provided.
Upload full text
Use your RU credentials (u/z-number and password) tolog in with SURFconextto upload a file for processing by the repository team.