A Social Network Perspective on Sport Management: The Effect of Network Embeddedness on the Commercial Performance of Sport Organizations

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Source
Journal of Sport Management, 26, 5, (2012), pp. 433-444ISSN
Publication type
Article / Letter to editor

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Organization
Business Economics
Journal title
Journal of Sport Management
Volume
vol. 26
Issue
iss. 5
Languages used
English (eng)
Page start
p. 433
Page end
p. 444
Subject
NON-RU research; Onderzoek niet-RUAbstract
The article discusses research into the impact of social network theory and methods on sports management and the performance of sports teams in the U.S. as of September 2012. Interorganizational networks, behaviors, and relationships are examined, including relations between teams and spectators. Sports sponsorship is also addressed, along with the development of trusting relationships between sports organizations and financial providers. A study involving several Dutch amateur soccer teams during the 2008-2009 season is also examined.
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