A Social Network Perspective on Sport Management: The Effect of Network Embeddedness on the Commercial Performance of Sport Organizations

Abstract

The article discusses research into the impact of social network theory and methods on sports management and the performance of sports teams in the U.S. as of September 2012. Interorganizational networks, behaviors, and relationships are examined, including relations between teams and spectators. Sports sponsorship is also addressed, along with the development of trusting relationships between sports organizations and financial providers. A study involving several Dutch amateur soccer teams during the 2008-2009 season is also examined.