The impact of television advertising on children's Christmas wishes
until further notice
SourceJournal of Broadcasting and Electronic Media, 44, 3, (2000), pp. 456-470
Article / Letter to editor
Display more detailsDisplay less details
SW OZ BSI CW
Journal of Broadcasting and Electronic Media
In December 1997,250 children were asked to list their Christmas wishes. These requests were then compared to the commercials that were broadcast at the time of data collection. Sixty-seven percent of the seven- and eight-year-olds, 49% of the 9- and 10-year-olds, and 40% of the 11-and 72-year-olds asked for at least one advertised product. Children's gender and age, as well as their level of exposure to the network that aired the most commercials, were significant predictors of their requests for advertised products.
This item appears in the following Collection(s)
- Non RU Publications 
Upload full text
Use your RU credentials (u/z-number and password) to log in with SURFconext to upload a file for processing by the repository team.