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Publisher’s version
Publication year
2014Number of pages
25 p.
Source
System Dynamics Review, 30, 3, (2014), pp. 161-185ISSN
Annotation
30 juli 2014
Publication type
Article / Letter to editor
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Organization
Methoden
Journal title
System Dynamics Review
Volume
vol. 30
Issue
iss. 3
Languages used
English (eng)
Page start
p. 161
Page end
p. 185
Subject
Responsible OrganizationAbstract
This study analyzes the dynamics of intra-organizational innovation implementation processes
based on conversion within and migration between groups. We employ a diffusion model that
extends often-used epidemic models in three ways: (i) repeated acceptance and rejection
decisions of adopters and non-adopters; (ii) diffusion within and across groups organized in
different network structures; and (iii) management’s continuous influence on the diffusion
process. The model is used to identify and evaluate senior management’s possibilities to steer the
diffusion process. Analyses reveal that network structure influences the interplay between the
self-reinforcing dynamics of conversion and the balancing dynamics of migration. Additionally,
management can minimize diffusion time and invested resources by considering the proximity
of groups to each other and to the network periphery. Providing structural explanations, this study
offers insights into why, given various intra-organizational networks,management policies can yield
different results on whether and how innovations are adopted in an organization. Copyright © 2014
System Dynamics Society
This item appears in the following Collection(s)
- Academic publications [238586]
- Electronic publications [122804]
- Nijmegen School of Management [18276]
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