Extending the similarity-attraction effect: The effects of when-similarity in computer-mediated communication
Number of pages
SourceJournal of Computer-Mediated Communication, 19, 3, (2014), pp. 342-357
Article / Letter to editor
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SW OZ DCC KI
Journal of Computer-Mediated Communication
SubjectCognitive artificial intelligence; DI-BCB_DCC_Theme 4: Brain Networks and Neuronal Communication
The feeling of connectedness experienced in computer-mediated relationships can be explained by the similarity-attraction effect (SAE). Though SAE is well established in psychology, the effects of some types of similarity have not yet been explored. In 2 studies, we demonstrate similarity-attraction based on the timing of activitieswhen-similarity. We describe a novel experimental paradigm for manifesting when-similarity while controlling for the activities being performed (what-similarity). Study 1 (N = 24) shows when-similarity attraction in the evaluation of connectedness with others. Study 2 (N = 42) identifies an interaction between who-similaritysimilarity in personal backgroundsand when-similarity. Both studies show that real-time computer-mediated interaction can lead to greater feelings of connectedness between people when there is an opportunity to discover when-similarity.
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