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Title: Quid PRO QUO? Dutch and German Consumer Responses to Conditional and Unconditional Corporate Giving Initiatives in Advertising
Author(s): Planken, B.C. ; Verheijen, S.P.F.
Publication year: 2014
In: Sun, W.; Tench, R.; Jones, B. (ed.), Communicating Corporate Social Responsibility: Perspectives and practice, pp. 405-424
Publisher: Bingley : Emerald Group Publishing Ltd
ISBN: 9781783507955
Series: Critical Studies on Corporate Responsibility, Governance and Sustainability ; 6
DOI: http://dx.doi.org/10.1108/S2043-9059(2014)0000006003
Publication type: Part of book or chapter of book

Please use this identifier to cite or link to this item : http://hdl.handle.net/2066/126677   http://hdl.handle.net/2066/126677

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Editor(s): Sun, W.; Tench, R.; Jones, B.
Subject: Language in Society
Non-nativeness in Communication
Organization: Communicatie- en informatiewetenschappen
Book title: Sun, W.; Tench, R.; Jones, B. (ed.), Communicating Corporate Social Responsibility: Perspectives and practice
Page start: p. 405
Page end: p. 424

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