Quid PRO QUO? Dutch and German Consumer Responses to Conditional and Unconditional Corporate Giving Initiatives in Advertising

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Publication year
2014
Author(s)
Planken, B.C.
Verheijen, S.P.F.
Publisher
Bingley : Emerald Group Publishing Ltd
Series
Critical Studies on Corporate Responsibility, Governance and Sustainability ; 6
ISBN
9781783507955
In
Sun, W.; Tench, R.; Jones, B. (ed.), Communicating Corporate Social Responsibility: Perspectives and practice, pp. 405-424
DOI
Publication type
Part of book or chapter of book
Please use this identifier to cite or link to this item: https://hdl.handle.net/2066/126677   https://hdl.handle.net/2066/126677
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