Think Blue, Think Volkswagen (case study)

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Publication year
2013
Author(s)
Hospers, G-J.
Publisher
Harlow : Pearson
ISBN
9780273786986
In
Clow, K.; Baack, D. (ed.), Integrated Advertising, Promotion and Marketing Communications, 6th and global edition, pp. 368-370
Publication type
Part of book or chapter of book
If a DOI or any other persistent identifier is unavailable, please use the following repository identifier to link to this item: https://hdl.handle.net/2066/124134   https://hdl.handle.net/2066/124134
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