Logo design in marketing communications: Complexity moderates exposure effects on brand recognition and brand recall

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Publication year
2014
Author(s)
Grinsven, B. van
Das, E.
Source
Journal of Marketing Communications, (2014), pp. 1-15
ISSN
DOI
Publication type
Article / Letter to editor
Please use this identifier to cite or link to this item: https://hdl.handle.net/2066/124095   https://hdl.handle.net/2066/124095
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